By StyleWatch
November 16, 2009 09:53 PM

Landov; Jon Kopaloff/FilmMagic; Frazer Harrison/Getty

Hollywood’s fashion elite, including Jessica Biel, Jessica Alba and Ginnifer Goodwin, flocked to the Prada Book Launch at the Prada Rodeo Drive boutique, which was transformed into a library in celebration of the 708 page book which highlights Prada fashion collections and architectural collaborations throughout the decades. But while the theme of the night may have been reading, it was all about lavishing praise on designer Miuccia Prada for all assembled in their Prada and Miu Miu finest. “I almost wore this dress to the Emmys,” Goodwin exclaimed of her gorgeous white ’50s-inspired ensemble, “I have been wanting desperately to wear it and show it off!” Newly blonde, Miu Miu-clad Emma Roberts added, “I love Prada. I think every piece in their collection never fails to disappoint. It’s always really unique and Miu Miu does the same.” Inside the party, a Prada LBD-clad Biel flipped through the tome, showing off her favorite images to friends while Alba sipped on the event’s signature cocktail and gushed about the designer. When asked what she loved about Prada, super-stylist Rachel Zoe said it best, “What don’t I love about Prada? Seriously Miuccia is a genius. Everybody wants a piece of Prada!” See images from (and buy!) the book yourself at –Michelle Ward