Sports Illustrated Swimsuit Launches Debut Swim Line with 'Flattering Options for All Figures'
Even if you didn’t book your Spring Break trip yet, it’s never too early to start shopping for some cute swimsuits. Luckily, there is a new line of bikini and one-piece styles that you’re going to want to add to your shopping cart immediately.
To celebrate the upcoming 2018 Sports Illustrated Swimsuit issue, the editors at SI Swim collaborated with RAJ Swim on a new collection that features 85 diverse styles for women of all body types.
From Sports Illustrated branded styles to cutout one-pieces to lacy bikinis, the line offers a unique mix of designs, with pieces ranging in price from $40 to $160 and including all-inclusive sizing from 2 to 20. All styles will be sold ShopSISwim.com and select retailers around the country including Zappos, Pac Sun, and Boston Proper.
Along with swimwear, Sports Illustrated also launched an active line “curated for the everyday woman with designs that range from overtly feminine to beach chic, and everything in between.” The collection boasts breathable fabrics and bold neon colors and pieces range from XS to XXL.
We caught up with Sports Illustrated Swimsuit Editor MJ Day to get all the details on the new launches. Learn more below!
Why was now the time to launch into the swim and activewear arena?
“We’re always looking for new and meaningful ways for the brand to express itself, and since SI Swimsuit has long been considered an authority on swim style, this was a natural evolution for us. We also recognize the need for a sexy and stylish line that is both on trend and accessible for a larger range of women’s sizes and are so excited to put our own stamp on the swimwear industry. Conveniently, launching in conjunction with the publication of the 2018 SI Swimsuit issue, we not only have the world’s attention but it also gives us the opportunity to spotlight the debut collection in a unique way, on some of our amazing SI Swimsuit models in beautiful locations around the Caribbean.”
What’s your favorite swim style?
“I personally love the SI Swim and Active Secret Garden line. The floral print, the feel of the fabric and the designs are all my favorites!”
Why is being part of the size inclusivity conversation so important to SI Swimsuit?
“Size inclusivity in the line underscores what Sports Illustrated Swimsuit is about: representing beauty in all forms. We wanted to make sure to have sexy and flattering options for all different types of figures.”
How involved were you with the swimwear design process?
“The designers of the line used inspiration from our various mood boards that we create for SI Swimsuit editorial, so it definitely echoes the stories that are featured in this year’s issue.”
What are you most excited for as you prepare to launch the 2018 issue of SI Swimsuit?
“I can’t wait for people to experience the content that we created this year. We are continuing to evolve as a brand, and it is represented in the women that have taken part in this year’s issue and the type of content that we have created. I am so proud of the models and photographers and staff that have collaborated on this year’s work. They have really embraced our messaging, and are coming across stronger, sexier, prouder and more empowered than ever before.”