Sonja Morgan Reacts to Century 21 Closure After Launching Her Clothing Line with the Store
The Real Housewives of New York City star's fashion label, Sonja by Sonja Morgan, hit Century 21 shelves last year
The Real Housewives of New York City star, 56, first launched her label Sonja by Sonja Morgan in 2014, and made headlines when she signed a deal with Century 21 last year. While Morgan hasn't announced where her line will be carried next, she told Page Six that she's devastated that the company is closing all 13 of its stores.
"[The] rug has been pulled from under [me]," Morgan told the outlet. "I found a family there and a home for my collection. All these years I was looking for the right place.”
Morgan was planning on working as Century 21's Chief Lifestyle Officer where she would gift a lucky person with a $500 shopping spree and guide them through the store herself. "I was going to be helping people at this point in my life — that’s what I was looking forward to. It was going to be soul food to make me feel better on a day-to-day level. It was not just about raising millions. I was just going to go on a day-to-day level with Century 21, and help people with a $500 shopping spree," the star said.
The Sonja by Sonja Morgan Instagram account posted a tribute to Century 21 to thank the department store for its partnership.
"💓 Grateful to have partnered with the iconic @century21stores. As a #NYC institution and beyond, they will be sadly missed.😪 ☝️Click our link in bio to shop limited quantities, collectible styles from the C21 launch! #century21stores #century21," the caption said.
“We now have no viable alternative but to begin the closure of our beloved family business because our insurers, to whom we have paid significant premiums every year for protection against unforeseen circumstances like we are experiencing today, have turned their backs on us at this most critical time,” Century 21 co-CEO Raymond Gindi said in the statement.
In April, Neiman Marcus became the first major U.S. department store to file for bankruptcy amid the pandemic. Others including JCPenny and Lord & Taylor have since followed suit.