The Material Girl is gearing up for the launch of her "Truth or Dare" lifestyle brand

By Kate Hogan
Updated March 12, 2012 07:00 PM

Courtesy Aldo; Inset: Dave Hogan/Getty

Time goes by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in pieces in the months ahead.

In August, expect to find Truth or Dare footwear at stores like Macy’s and Nordstrom. The collection will consist of flats, heels and boots — including some takes on styles Madonna is known for, like the over-the-knee boot — with price points from $89-$349.

The shoes, created in part by Aldo, are designed for women ages 27-50 “who have a timeless style and an innate sex appeal,” according to a release. “Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.”

Courtesy Coty

Up even sooner is the singer’s Truth or Dare fragrance, a scent that channels “darkness and light, innocence and deceit,” according to a release. The perfume includes notes of gardenia, jasmine, white lily, vanilla and amber, and will retail for $68 when it hits Macy’s shelves in April (it’s available now by pre-order). The ad, which debuted last week, features a reflection the glammed-up star, who wears a simple cross around her neck.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well,” Madonna told WWD in November. “Something classical and timeless and yet modern.” The scent is inspired by the perfume the singer’s mother once wore. Tell us: Are you looking forward to buying Madonna’s products?