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“I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans,” Jessica says of her debut scent. “This is a special fragrance – personal, whimsical, playful and romantic,” she says. “To me, Fancy is just that: Fancy.”

“Launching my first perfume was such an amazing experience that it has inspired me to expand my fragrance collection,” Mimi says of the motivation behind her latest scent. The exotic fragrance “reflects the delicately sensual, feminine and optimistic side of me that is so present today in my music, my fragrance and my life,” the newlywed reveals.

The Zorro star wants to seduce you with his newest fragrance, an alluring mix that also gives back by donating on dollar from each sale to Broadway Cares/Equity Fights AIDS. But what does the sensuous star find sexy? “I’m obsessed with big smiles, a sense of humor, femininity,” he tells PEOPLE. “I want a woman to be a woman.”

“McGraw by Tim McGraw is an extension of who I am,” the country star says of his masculine first fragrance. And creating a new scent isn’t just about posing for brooding ads in that famous black cowboy hat. For Tim, it’s much more personal. The fragrance is “a means of expressing myself and reaching out to people,” he explains.

“Deseo means desire,” Lopez says of her debut men’s scent. “The idea is of a man being exotic, adventurous and romantic all at the same time” – and all to pique women’s desire. She explores the same vision in her print ads. “We wanted to create something that would cause people to let their minds wander,” she says.

The singer didn’t have to look far to find inspiration for her newest fragrances. She and ever-present quartet of Harajuku backup dancers were all she needed! And while most celebrity fragrance ads feature the star front and center, Gwen took her own path, showing up only as a candy-colored cartoon bottle of herself.

The heiress channels Tinkerbell with her newest fragrance. “The scent is magical!” she says, explaining, “It’s delicate in the morning, sensual during the day and seductive in the evening.” And everything about it, from the fantastical ads to the chic notes, fits the with heiress’s fun and carefree attitude.

It’s all about indulgence with Covet Pure Bloom, SJP’s follow-up to 2007’s Covet fragrance. The Sex and the City star chose only the most exotic blossoms for her new sweet, tropical fragrance, which she captures in an amethyst-capped bottle as covetable as the juice inside.

“I love spending time at the beach,” J.Lo says of the inspiration for her new follow-up to the instant-classic Glow. “Everything that makes up this fragrance reminds me of that feeling of a day at the beach – a sunkissed glow.” But the scent stands apart from most tropical fragrances with fruity notes like pineapple and exotic florals like orange flower.

Power couple Posh and Becks join forces to launch men’s and women’s scents that mirror their bond – and yours. “We wanted Signature to reflect the combined passions that exist within every successful couple’s relationship,” Victoria explains. “The duo fragrances celebrate our individuality but also convey the strength of our partnership.”

Not content with just one new scent, the fashionista makes the bold move of launching Dawn, Endless and Twilight as a trio. “We thought about time and moments in a day and what is meaningful,” she says of the idea behind the collection. “How do women think about time and relate to time, how we use time and what is special. How do you stop and hold on to time – whether you re a mother, sister, or friend?”

The ‘s second scent is an undeniably sexy take on masculinity – with just a touch of Tim’s rough-around-the-edges charm. A burst of grapefruit combines with lavender, violet leaves and whiskey, for a scent inspired by McGraw’s type of modern Southern man, which earned him his A-list status.

She did it again! But there’s no oops in this sweet and fruity follow-up to the pop princess’s hit fragrance Fantasy. “The original inspiration,” reveals perfumer Rodrigo Flores-Roux, “comes from Britney’s love for white florals, vanilla and luscious desserts.”

“It’s really me in a bottle,” says pop’s of her debut signature fragrance. “It’s all about being edgy and feminine in a fun way!” A faceted bottle topped with a studded ring holds the singer’s pink and fruity floral scent, which mixes notes of green pear with hibiscus flower and dark chocolate.

Despite her breakup with Tony Romo, the says that “romance has never been more important to me, so I wanted to celebrate that special feeling with this new fragrance.” Her follow-up to last year’s Fancy mingles lotus blossom, peony, plumeria, jasmine and rose – but, Jessica adds, includes “a hint of passion because, after all, a girl has to be a little flirty sometimes.”

“Beauty really does start on the inside,” explains of the inspiration behind her debut fragrance. “Scent expresses a woman’s confidence and sensuality. It’s how she embraces her body, her mind and her strength.” When it came to creating a bottle to hold her intriguing mix of mandarin, jasmine noir and aged tequila, Latifah chose a sculptural, raised red heart to symbolize her belief that beauty comes from within.

“Siren is all about being sexy in a playful way,” says of her sixth scent, which was inspired by the legendary mermaids of Greek mythology who lured enchanted sailors to their doom. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” The tropical floral fragrance – with notes of frangipani, apricot nectar, vanilla bean and creamy musk – is ensconced in a mermaid-tail bottle draped with a bewitching trinket.

Hollywood’s hottest leading man is at it again, “seducing” us with a fresh new aromatic men’s scent, which mixes notes like citrus, cardamom, nutmet and cedar. “[Fragrance] is a way for a man to express himself without having to say anything,” Antonio tells PEOPLE. “I believe that less is more, and fragrance has the power to convey masculinity and sensuality in a very understated way.” And when it comes to Antonio, it doesn’t take much to be seduced: a 1-oz. bottle will set you back just $22.

“Fragrances not only stimulate our sense of smell,” says of creating her first signature fragrance with Coty. “But they can stimulate our memory, our emotions and can provide us with a feeling of confidence and beauty. I hope that we ve created a scent that can do that. The sparkling floral bouquet includes pear, southern magnolia and gardenia. Prices start at $18 for a .5 oz eau de toilette.

“Fragrance is so personal,” tells PEOPLE, “and Forever captures that glamorous feeling that I want to share with my fans.” The opulent floral, which marks her third signature scent, starts at $42 for a 1-oz. spray, and mixes notes of lotus blossom, tuberose, gardenia, exotic woods and white musk.

“I wanted a fragrance that really evokes who I am and how I’ve evolved,” Usher explains of his limited-edition fragrance duo UR for Men and UR for Women. “I’ve had lots of emotional changes in my life,” the new husband and dad says, “and I wanted to do something special for my fans that really showed the evolution of Usher.”

“There is a special glow that women get when they re pregnant and when they are falling in love with their babies,” says . “I wanted My Glow to be for all women to be able to connect with this intimacy and love. The delicate fragrance includes soft floral notes like lavender, water lily, freesia and white rose, from $32.

“We call Halle my second baby,” the mother to 14-month-old Nahla says of her new signature fragrance, Halle by Halle Berry. From doing scent tests to helping design the bottle itself, the actress was a hands-on “mom” at every step of the creative process. And when it came to choosing notes for the woody oriental, it was love at first sniff. “I was mixing two fragrances – a fig and a mimosa – and putting them in a bottle and carrying them around,” Halle says. “That was my flavor of the moment.”

Grey’s Anatomy’s McDreamy shows off a sexy side of himself with his first-ever fragrance. And the fresh and sensual scent reflects the actor’s casual self-assurance. “Collaborating with Avon to create Unscripted has been such an exciting journey for me,” he says of developing the cardamom, peppercorn, lavender and patchouli cologne.

“With Pure Instinct, I wanted to create an elegant fragrance that would work for the individual, whatever his style, explains of his men’s fragrance. Created to be fresh and dynamic, Pure Instinct melds pomelo citrus notes with silver sage, rosemary, lavender and cedar. A 1.7 oz. bottle starts at $29.00.

Want to know what power smells like? Just ask media mogul 50 Cent. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle,” the rapper says of his debut masculine fragrance, which mixes notes like lemon leaves, black pepper, coriander and nutmeg. Pricing starts at $50.50 for a 1.7 oz. bottle.

“I found myself drawn to the scents of my childhood in Tennessee,” says of her debut scent with Avon, In Bloom. “We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” From $34 for a 1.7-oz. bottle.

“I fell in love with the circus story we created with my tour, and am really excited to be able to bottle it up and share it with my fans ” explains of the inspiration for her newest fragrance. The fruity-floral scent is as sweet as you’d expect from pop’s reigning princess, opening with sugar-coated raspberry and apricot blossom, followed by blue peony, red orchid and vanilla – all housed in a baby blue bottle adorned with ruby stones. Prices start at $35 for a 1-oz. spray.

Representing the dual sides of a woman, the bottle for Daisy Fuentes’s newest Dianoche fragrance holds two separate scents. Day combines blood orange zest with berries and wild peony and patchouli, while Night takes a deeper approach, unfolding zesty citrus into red roses, peony and violet petals. $43 for a 1.7-oz. bottle.

She described her debut scent as her “second baby,” now is adding to her brood with her new limited-edition fragrance that reinterprets her dazzling first fragrance. The sparkling floral scent combines top notes like Italian lemon and the exotic purple bloom Masdevallia Orchid with earthy dry-down of giant sequoia and tonka bean. $26 for a 1-oz. eau de parfum spray.

When swept music’s biggest night of the year, it wasn’t just her win that captivated Jay-Z. “My husband was like, ‘You just won six Grammys and you smell good.’ And I was like, ‘It’s Heat,’” revealed at the launch event for her debut scent, adding, “I hope everyone is ready to catch the fever.” And how! The sensual scent keeps things sizzling with a mix of floral, fruity and woody notes, including magnolia, orchid, macaroon and giant sequoia milkwood captured in a ruby ombré bottle. Prices start at $39 for a 1-oz. spray.

“I learned so much about what it takes to develop a scent, and the end result is the perfect extension of my own personal style,” says of developing her debut scent. No wonder the heady fragrance, which includes notes of jasmine, tuberose, and gardenia over a base of tonka bean and sandalwood, smells so sexy. Prices start at $16 for a rollerball and top out at $65 for a 3.4-oz. EDP spray emblazoned with a KK logo.

“The inspiration for Lollipop Bling was Nick s marriage proposal to me,” the reveals of her super-sweet new scent trio. “He first surprised me with a ring-pop – romantic, fun and young-at-heart – like me!” Bottles of Mine Again include notes of chocolate and raspberry. Ribbon features blue raspberry. Honey is a tropical pineapple infusion. Each has sweet price to match its inspiration, selling at $35 per 1-oz. spray.

“Fancy Nights gives me the chance to express a more romantic side of my personality,” the tells PEOPLE of this darker take in her Fancy fragrances collection, which blends notes of bergamot and Egyptian papyrus with Indonesian patchouli, Bulgarian red rose and night-blooming jasmine, $49 for a 1.7-oz. eau de parfum.

The newest fragrance puts her glam style in the spotlight. Mixing notes of Italian mandarin, guava, water lily, jasmine petals and sandalwood, the scent takes old-Hollywood glamour to new heights. In fact, the ad campaign itself was shot on an actual movie set. Prices starting at $50 for a 1.7-oz. bottle.