The designer will donate 20 percent of proceeds from four items to Fox's foundation

By Kate Hogan
April 13, 2012 10:00 PM

Courtesy Tory Burch

Helping out just got a bit easier — and more fashionable!

Through the end of April — Parkinson’s Awareness Month — Tory Burch is teaming up with the Michael J. Fox Foundation, donating 20 percent of proceeds from the sales of four items to the cause. Shoppers can choose from the “Simone” cardigan ($225), “Robinson” chain mini bag ($365), “Robinson” coin case ($95) or “Aaden” flats ($250) — all in signature Tory Burch and MJFF orange — available at and the designer’s Madison Avenue store in New York.

“It’s an honor to partner with the Michael J. Fox Foundation,” Burch says in a release. “Michael’s optimism and determination are truly an inspiration, and we are thrilled to help in our own small way.”

“It doesn’t hurt that we both love orange,” Fox adds jokingly.

There’s a bonus to the deal, too; every dollar raised by the Burch/Fox partnership will be matched through the Fox Foundation’s Brin Wojcicki Challenge, sponsored by Google co-founder Sergey Brin and his wife, Anne Wojcicki, and lasting through December of 2012. For more information, visit — and get shopping!