Three pieces in the Cheek to Cheek limited-edition anniversary print are available for pre-order exclusively for PEOPLE readers
Lilly Pulitzer is celebrating the brand’s 60th anniversary in bold and bright ways.
Not only did the sunny lifestyle company release a new book that chronicles the rise of the world’s sunniest fashion label (which you can read more about in this week’s issue of PEOPLE, on stands Friday), it also created special limited-edition prints inspired by the anniversary.
One of the first to drop is called Cheek to Cheek, a patchwork-inspired design that features 60 animals and Lilly’s name hidden within the print.
“Lilly used to make dresses out of fabric remnants, so this is an evolution of that concept,” Mira Fain, Executive Vice President of Design, tells PEOPLE of the print.
“It’s an interesting composition of different squares that almost bleed into each other, and each square features different designs,” Fain adds. “It’s not sewn together patchwork, but printed to look like patches.”
Just like any of Lilly’s distinctive designs, the print was developed by the “12 in-house print artists [who] paint every single print,” says Fain, adding that each color is created custom by the brand’s team.
The process isn’t dissimilar to how founder Lilly Pulitzer created her prints in the early years of her brand: She commissioned artists in Key West to create her bright patterns (which were intended to hide stains from fruits she squeezed for her juice stand). “That hasn’t changed over the years,” says Fain. “Obviously, the techniques and the technology have changed quite a bit, but the premise is the same.”
Once the Cheek to Cheek print was created, the brand’s design team used it on everything from pearl-accented maxi dresses to skorts to tops, all of which will be available on March 29.
“The Lilly Pulitzer brand remains relevant and timeless,” the company’s current CEO, Michelle Kelly, tells PEOPLE. “We love who we are, and we embrace a rich heritage and an entrepreneurial spirit that always looks forward. We are confident with our happy prints, bright colors, and effortless styles, rooted in the early days of American resort wear. We are unapologetically Lilly.”
See the full range of Lilly Pulitzer’s Cheek to Cheek print below, and shop it later this month on lillypulitzer.com.
The Shawn Maxi and The Pearl Romper