It’s our favorite time of the year again — right after Christmas, that is! If you’re a fan of Everlane (we know Meghan Markle is!), then you’re probably familiar with its Choose What You Pay sale. In case you need a refresher, it’s the sustainable fashion brand’s unique and clever strategy to get rid of all its overstocked items. And here’s how it works: Everlane majorly marks down the prices of hundred of items and gives shoppers three price options to choose from. Seems too good to be true, right?
Well, you’d better believe it! Everlane — a brand that prides itself on being transparent about its production methods with its customers — will tell you what your money goes toward based on the amount you choose to pay. So if you paid $88 for this Italian Soft Wool Rib Turtleneck (originally $125), then you’d be covering the basic cost to develop and produce that sweater. The more you pay, the more the company has to keep creating innovative, sustainable products. Regardless of what you choose to pay, you’re still getting an insanely good deal!
There are over 600 styles to choose from, including clothing, shoes, and accessories — not to mention a pretty coral version of their famous block heel shoe, The Day Heel — but they’re going fast. Scroll down to shop five of our top picks before the Choose What You Pay Winter Event ends on December 29.
The Day Boot
Buy It! The Day Boot, $135, $158, or $180 (orig. $225); everlane.com
Rib Turtleneck Sweater
Buy It! The Italian Soft Wool Rib Turtleneck, $88, $100, or $113 (orig. $125); everlane.com
Buy It! The Mid-Rise Skinny Jean, $55, $62, or $65 (orig. $68); everlane.com
Buy It! The Cotton Collarless Belted Shirtdress, $38, $45, or $53 (orig. $75); everlane.com
Buy It! The Cocoon Coat, $150, $175, or $200 (orig. $250); everlane.com