An Inside Look at Serena Williams' S by Serena Fashion Show Prep

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Starting the Day Off Right

Courtesy of Serena Williams

“First thing’s first: hair, makeup and quality time with my Chip,” Williams says as she gets ready with her dog.

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Run of the Show

Courtesy of Serena Williams

“Backstage with our runway model show board.”

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Glam Time

Courtesy of Serena Williams

“I love seeing all of the models getting glammed up backstage!”

Continued on next slide.

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Hit the Catwalk

Courtesy of Serena Williams

“Here’s all of the ladies lining up moments before show time. I am so in love with these prints and neon pops of color.”

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BFF Goals

Courtesy of Serena Williams

“I am so grateful for support from friends like Kim [Kardashian West] and La La [Anthony], who came to say hi backstage before the show started!”

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Proud Moment

Courtesy of Serena Williams

“I’m so excited for people to shop, wear and be seen and heard in this collection. There’s something about the energy of NYFW, and being able to show this collection at Klarna Style 360 to people I have long admired in the fashion industry is an incredible honor.”

Continued on next slide.

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A Special Design

Courtesy of Serena Williams

“I’m really excited about my original ‘S’ prints. When wearing those pieces, you’re reminded to channel your ‘S’ words — strong, smart, sophisticated, special. The pieces are for everybody and every body.”

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That's a Wrap

Courtesy of Serena Williams

“I’m so proud of our S by Serena models! They did such an amazing job.”

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Backstage Access! An Inside Look at Serena Williams' S by Serena Runway Show Prep

1 of 9

Starting the Day Off Right

2 of 9

Run of the Show

3 of 9

Glam Time

4 of 9

Hit the Catwalk

5 of 9

BFF Goals

6 of 9

Proud Moment

7 of 9

A Special Design

8 of 9

That's a Wrap

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Backstage Access! An Inside Look at Serena Williams' S by Serena Runway Show Prep

1 of 9

Starting the Day Off Right

2 of 9

Run of the Show

3 of 9

Glam Time

4 of 9

Hit the Catwalk

5 of 9

BFF Goals

6 of 9

Proud Moment

7 of 9

A Special Design

8 of 9

That's a Wrap

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