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By StyleWatch
Updated July 16, 2010 08:48 PM
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Albert Michael/StarTracks

Who knew fashion could be so much fun? In a series of new campaign photos for her debut fashion line, Dream Out Loud, Selena Gomez brings the fruits of her labor to the playground–literally! From bubblegum-hued balloons to a gaggle of girlfriends, Selena and her pals show off Dream Out Loud’s colorful and flirty fall collection while horsing around in the great outdoors. And so far, we are loving what we see! Dream Out Loud is set to hit Kmart’s juniors’ department by the end of the month and will include everything from back-to-school-worthy new jeans to on-trend handbags and statement making accessories. Keeping with Kmart’s affordable fashions, most of Dream Out Loud’s apparel retails between $8 and $18 with the most expensive item being a pair of $35 faux-suede boots. Tell us: What do you think of Selena Gomez’s Dream Out Loud?-Andrea DeSimone

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Albert Michael/StarTracks