Selena Gomez is officially a Coach girl. After announcing her partnership with the brand in December 2016, wearing a custom Coach look to the Met Gala (not to mention her street style parade) and sitting front row at the label’s fashion shows, the singer’s first big modeling moment has arrived.
Gomez stars in Coach’s fall 2017 campaign, shot by famed fashion photographer Steven Meisel, and PeopleStyle has an exclusive look at some behind-the-scenes moments on set.
And according to the 24-year-old superstar, the Coach campaign is a full circle moment.
“Coach was actually one of my first designer purchases,” Gomez, 24, tells PeopleStyle of her deep-rooted bond with the retailer. “Where I’m from in Texas, Coach was the must-have brand. I remember saving up with my cousin, Priscilla, to get matching wallets.”
Creative Director Stuart Vevers, who launched his first collection with Coach in 2014, says Gomez fits in perfectly with the brand’s vision for the future.
“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” Vevers says. “To me, she speaks to a generation; she connects.”