By StyleWatch
February 23, 2010 06:05 PM

Marion Curtis/Startraks

In true Sex and the City style, Sarah Jessica Parker clicked her ruffle-trimmed Brian Atwood shoes into New York’s Sweetie Pie restaurant last week for an intimate presentation for her newest scent, SJP NYC. “What I really wanted to do was capture an image, a snapshot in my head of Carrie Bradshaw, that sort of freeze-frame of her walking down any New York City street at an idyllic time of year in a floral-print dress on her way to meet somebody or to do something, or surrounded by her women friends,” Sarah Jessica said of the starting point for the fragrance. “You can go anywhere with that, because we live in a fragrant city,” she explained. What she did create, mixes notes of wild strawberry with gardenia and vanilla, housed in a multi-print bottle inspired by the custom-designed Oscar de la Renta dress she wears in the ad campaign. “What we arrived at was very surprising to me because it’s not notes that I generally cotton to — but I love it.” And while Sarah Jessica might have the fragrance game down, when it comes to beauty, “I am, I confess, very bad at makeup,” she says. “I don’t wear any in my real life, my personal life. There’s no time for it and I’m not good at it.” Parker went on to credit her long-time makeup artist for her glam appearances. “I work with Leslie Lopez as much as she’ll be around me,” she laughs, calling out the pro to take a bow. “I don’t want to have to do it to myself — I wouldn’t know where to begin!” SJP NYC is in Macy’s stores now, starting at $35 for a 1-oz. spray. –Katherine Kluznik Rentmeester