The singer's Emporio Armani Underwear ads earned the title from top execs, according to an "AdAge" poll

By Kate Hogan
Updated December 01, 2020 07:32 PM

Courtesy Emporio Armani

Is it hot in here … or is it just Rihanna? The singer’s sultry ad for Emporio Armani Underwear was voted sexiest of the year in a poll of advertising industry executives in trade magazine
, the U.K.’s Daily Mail reports.

“It’s Rihanna at her sexiest,” the magazine writes. “She’s never looked this good. She’s in amazing shape and the pictures are stunning.”

The star, named the face of the brand’s Armani Jeans and Emporio Armani Underwear campaigns in July, was the focus of multiple print and video spots, and is currently designing a capsule collection of her own for Armani.

Other sexy ads included Miranda Kerr’s Victoria’s Secret photos, taken just weeks after the birth of son Flynn; Kate Moss‘s pictorials for clothing line Liu Jo; Gisele Bündchen‘s ‘Hope’ lingerie pics; and Irina Shayk‘s images for swimwear brand Luli Fama.

Rounding out the top 10 were Heidi Klum‘s racy Project Runway ads; plus campaigns from Pamela Anderson, mom-to-be Lily Aldridge, Bar Refaeli and Kate Upton. Tell us: Do you think Rihanna’s ads were the sexiest of the year?