Rihanna Unveils the 15 Products in Her Fenty Beauty Launch Dropping Tonight at Midnight
Fenty Beauty is almost here!
Rihanna’s first makeup line has been a long time coming, so we don’t blame you for being psyched that the official release date is just days away. We first got wind of the singer and designer’s first foray into the beauty world in April 2016, when the star announced she planned on launching Fenty Beauty in fall 2017.
Since then, Rihanna’s kept the project extremely hush-hush, but she’s (finally!) giving makeup fanatics a behind-the-scenes preview of what’s to come.
At 7:00 a.m. Friday, after a fan asked her to “spill some tea” about the launch on Twitter, she replied saying, “Spilling starts today! Who’s coming to the tea poortyyy?!”
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We kept refreshing our Twitter and Instagram feeds, waiting to see what the first glimpse would be. And at 1:30pm, we were rewarded with a lip gloss reveal.
The video features a diverse cast of models wearing her nude colored ultra-glossy gloss, including Halima Aden, best known as the Somali-American, hijab-wearing model featured in Vogue, Kanye West’s season-five Yeezy fashion show and on the cover of CR Fashion Book Issue 10.
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Starting now, fans can unlock an exclusive preview of Fenty Beauty before the official launch on September 8th by visiting their local Sephora and scanning the Fenty Beauty code using the Sephora app.
In her second video reveal, Rihanna let fans in on what she named her gloss shades, which included fun names like “Chili Mango,” “Trophy Wife,” Yacht Life” and “Confetti.”
Her last sneak peek: the final launch date announcement. “FENTYBEAUTY.com starts shipping globally on Thursday night at MIDNIGHT!!! SEPTEMBER 8,” she said.
UPDATE 9/5: Since Ri-Ri’s first tease about her exciting Fenty Beauty launch, the star’s slowly been dropping more hints about what to expect on Twitter and Instagram. The latest exciting development? The singer reportedly confirmed to one of her Instagram fan accounts that her collection will carry an impressive 40 foundation shades.
“You knoooowwww it!!!!! Gotta represent for my girls and we come in all shades! Especially my brown sisters… been left out too many times in the makeup world!” Rihanna said in a direct message to the account.
The star further confirmed the extensive range of foundation colors on the Fenty Beauty Instagram account after she posted a quick snippet of various foundation shades with the caption “SO INTERNATIONAL.”
The Fenty Beauty foundations aren’t the only product Rihanna gave fans a sneak preview of this weekend. The singer posted up-close photos of various products, including a glowing highlighter duo, gold eye shadow and powder blushes.
UPDATE 9/7: Rihanna’s been slowly unveiling the products in her Fenty Beauty debut for the past week, but now, the star’s finally laid all the products out for us to see. When the clock strikes midnight PST on Friday, the entire collection will go live on FentyBeauty.com — and after seeing everything in the line, we’re more excited than ever to get shopping.
The 15-piece collection features an array of face and lip products, as well as multiple variations of makeup tools. It includes a universal shimmery pink gloss (appropriately named “Gloss Bomb“), a translucent face powder, three illuminating sticks, a pressed highlighter duo, multiple makeup brushes and Rihanna’s take on a beauty blender sponge.
From the looks of it, Rihanna’s fans are seriously itching to get their hands on these products. One Instagram user @ic__everything commented, “I’m a broke college student that survives on drug store makeup but THESE PICTURES SIS. Shiiiii I’m here for it, take my money, ramen is a major food group 👏🏿. Seriously tho, it looks amazing. Really f–king amazing.”
Tell us: are you pumped for the Fenty Beauty launch? Sound off in the comments below.