The reality star's line features red carpet pieces that don't break the bank

By Kate Hogan
Updated July 07, 2011 08:30 PM

Courtesy HSN; Inset: Splash News Online

Ramona Singer has a shiny new gig: jewelry designer for HSN. After a successful appearance last year, The Real Housewives of New York City star is returning with a new line for the network of what she dubs “affordable estate pieces that don’t break the bank. I don’t care if I’m spending $2,000 or $20,000 or $50,000,” she tells PEOPLE. “I don’t want a trendy piece that, in two years, goes out of style. I want a piece that I can wear for the next 50 years.” Fans of Singer’s line won’t have to pay nearly that much, however; items range from $200 to $1,600, though she says they look like a million bucks. “They’re red carpet pieces,” she says. “They’re wow! Whenever I wear them, people go, ‘Oh my god.'” In fact, she’s loaned them to her Housewives costars Alex McCord and Sonja Morgan to wear at events. Though don’t expect her frenemy Jill Zarin, with whom she repeatedly tangled this season, to be sporting any of Singer’s baubles. “Jill likes to exaggerate,” the reality star, who recently filmed an emotionally taxing reunion special, says. “I think she’s blurring reality with TV. She doesn’t know what’s real or not anymore … I think she’s out of touch, and has too much time on her hands.” On the other hand, Singer says she’s eager to interact with her fans as she sells the new line live on HSN on Friday (from 1-3 p.m. ET). “Who knows my product better than me,” she says of hosting the show. It’s a job she takes seriously — but also seriously enjoys. “I’m having fun,” she shares. “Work should be fun!” —Brian Orloff