August 05, 2011 07:00 PM

Todd Williamson/WireImage

Rachel Zoe may be known as a fashion maven, but now, she’s rolling up her stylish sleeves to delve into the world of beauty.

Zoe was recently announced as the brand ambassador for Exude Lipstick, and according to the new mom, it couldn’t be a more perfect fit. “I’m completely lipstick obsessed, I have been since I was a kid,” she tells Gushing about the line, which will feature nine crème and five lip gloss shades when it launches in October, she says, “It feels incredible, I wear it everyday. It’s really like nothing else I have. And anyone I’ve introduced it to is obsessed with it.”

One of her favorite aspects of Exude is the packaging: a special lipstick-shaped applicator that twists up so the product never looses its shape. “Lipstick can get very unattractive. I’ve literally had more melted lipsticks in my bag … it’s not cute at all,” she says.

And even though she works hard to make sure both she and Skyler are always looking stylish, Zoe swears her life is more streamlined since becoming a mom, especially when it comes to her beauty routine. “I haven’t been using anything with chemicals or parabens or sulfates or anything,” she says. “I’m very different now. I have to be, you know … it’s about him.”

–Kim Peiffer


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