August 31, 2012 08:30 PM

If you haven’t yet heard, Shopbop got a facelift. And not only is the site rocking a brand new look, but it’s also calling on some of fashion’s biggest names to promote its new video game (yes, it has a video game). Shopbop’s version of Angry Birds — dubbed the “Launch Pad” — parodies the shopping site’s mission to “launch” fashion to the masses.

The game also shows a side to fashion that’s rarely seen: its sense of humor. To spread the word about the new venture, the site created hilarious vignettes starring Rachel Zoe, La La Anthony, Camilla Belle, stylist June Ambrose and designers Thakoon and Rachel Roy (among others). The first installment features designer Chris Benz and some unlikely Shopbop workers. Check it out above.

The Launch Pad will debut on Sept. 5, right before New York Fashion Week. Tell us: What do you think of Shopbop’s redesign?

–Jennifer Cress


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