April 26, 2010 06:30 PM

Most Wanted

Photographed time and time again rocking everything from wayfarers and aviators to Jackie-O-esque frames, shades-lover Rachel Bilson was a shoe-in for Sunglass Hut’s first-ever eyewear ambassador. Officially named as the brand’s style director, the actress is humble about her new role, admitting to WWD, “I was very flattered when Sunglass Hut approached me to do this. I can’t say what makes me a good style adviser for them, but I am a huge sunglasses addict. I don’t leave the house without [a pair].” And her love of shades seems to have been a prerequisite, according to the company’s CEO, Fabio d’Angelantonio, who tells WWD, “We wanted a symbol of our philosophy, somebody who’s familiar and relevant to our target [consumer], but at the same time was herself sunglasses obsessed.” Bilson will not only star in the brand’s ad campaigns, but starting in June she’ll pen a trend blog for the company’s website Sunglasshut.com as well as host online consumer chats and video podcasts with fashion-industry insiders. “I love talking about fashion, so I can’t wait to talk to professionals who share the same passion,” she said. Bilson’s first interview will be with designer Tory Burch, but her ultimate dream subject is Chanel designer–and fellow shades-lover–Karl Lagerfeld. “He’s an icon and he wears sunglasses at all times,” noted Rachel. — Marissa Patlingrao Cooley

You May Like