Lifestyle Style Queen Latifah Is a CoverGirl for the Second Time: 'Here We Go Again!' Queen Latifah and CoverGirl are partnering again, 21 years after she was first named a face of the brand By Jackie Fields Jackie Fields Instagram Jackie Fields is the Deputy Beauty Director at PEOPLE. A Tufts University and Parsons School of Design alum, she joined the brand as an editorial assistant in 2005 and has previously held the titles of reporter, writer-reporter, writer, editor, and senior editor. In 2009, she reported the magazine's first BeautyWatch page. During the last 12 years, she has focused almost entirely on beauty – specifically celebrity and market trends. Jackie most enjoys heading up the brand's annual drugstore Beauty Awards. When she is not reporting, writing, and editing content, she is testing fragrances, lipsticks, and products for 4c hair or catering to her beloved English Bulldog, Bowie. People Editorial Guidelines Published on May 9, 2022 12:22 PM Share Tweet Pin Email Queen Latifah is back at it! On Monday, the multi-hyphenate star and makeup brand CoverGirl announced that they are partnering yet again. The newest CoverGirl first became a face of the brand in 2001. Over 15 years, Latifah famously fronted now cult-classic launches for the brand. Most notably, they collaborated to launch the game-changing Queen Collection that helped make makeup for deeper skin tones accessible. Queen Latifah. Dia Dipasupil/Getty "Here we go again," Latifah told People exclusively of her multi-year partnership. "I'm excited to be back and to hit the ground running!" A Look Back at Queen Latifah's Extraordinary Career The Equalizer star will first appear in a "yet-to-be-announced" collection for CoverGirl. The opportunity to work with the brand again "excited" Latifah, who shared in a release that she looks forward to bringing "inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination." Courtesy COVERGIRL Latifah furthered that in a quote to People, "Growing up, I didn't see anyone who looked like me in beauty ads, so I am grateful for this continued partnership with COVERGIRL to inspire the next generation of young black girls who will be raised seeing someone like them as the face of a major beauty brand." Queen Latifah Says She Decided 'to Love Myself' and Wants to End the Stigma Around Obesity In fact, Latifah is inspiring females of all ages. Last week the Emmy and Grammy winner was honored at Variety's Power of Women Ceremony presented by Lifetime, where she celebrated the power of women. "I know what it looks like when women don't get along. When we fight against each other. But I also know what it looks like when we do," she said on stage. "When we stand together, there's nothing more potent."