Mario Testino

Prince William and Kate Middleton are starting to tick the boxes on their wedding traditions. She wore something blue at the official engagement announcement Nov. 16. And he wore something borrowed in one of the official portraits released late Dec. 11. And in doing so, William has put another designer on the map: Brunello Cucinelli. William wore a fawn-colored cashmere sweater from the Italian designer–retailing for 500 pounds (about $780)–given to him to throw on over his Turnbull & Asser shirt by photographer Mario Testino and the team who attended the shoot. Known for making some of the finest cashmere and suede clothing in the high-end market, all of Cucinelli’s clothes are produced in Italy—in a hamlet he purchased and rebuilt close to the Umbrian town of Perugia. He was named this year as the Italian Entrepreneur of the Year and his 470 employees are so well looked-after (they are told they must leave work by 6 p.m.) that his company has been voted one of the best work places in Italy. He has boutiques around the world including New York, Bal Harbour, Fla., London and Beverly Hills. –Simon Perry