Justin Bieber launches a "Tweetstakes" to score big with his new perfume

Courtesy THE KEY

Any girl knows that the key to Justin Bieber‘s heart is his Twitter. After all, that’s where he communicates with more than 42 million of his fans.

And starting at 8 a.m. Wednesday, those fans are getting access to another key — The Key, to be precise — as Bieber launches a Tweetstakes to promote his new fragrance of the same name.

One lucky fan who uploads a photo of herself with something related to the new fragrance (and uses #TheKeytoJB) will win a meet-and-greet with Bieber in Atlanta, while 20 more will score the new fragrance, which he tells PEOPLE is “bringing [my fans and I] closer than ever.”

The best news of all? This exclusive behind-the-scenes shot from his fragrance ad campaign totally counts, so shoot this link over to the superstar and cross your fingers that you’ll unlock some Bieber magic.

Tell us: Are you excited to try out Bieber’s new scent?

–Alex Apatoff