Lifestyle Style Payless Fools Fashion Influencers Into Buying Discount Shoes for $600 in Hilarious Prank Watch the hilarious new Payless commercial that fools customers into paying hundreds for their affordable shoes By Kaitlyn Frey Kaitlyn Frey Instagram Twitter Assistant Style & Beauty Editor, PEOPLE People Editorial Guidelines Published on November 30, 2018 10:52 AM Share Tweet Pin Email Fashion influencers payed more…for Payless! The budget-friendly shoe retailer duped 80 social media fashion influencers into spending upwards of $640 on a pair of the store’s affordable footwear in a new hilarious TV spot. For the funny campaign, Payless created a fake luxury store named “Palessi” (along with a corresponding luxury website and Instagram) and filled it with shoes normally retailing from $19.99 to $39.99, but convinced the style gurus to buy them for much more. When one woman tried on a pair of black and gold metallic sneakers from the store and asked what she would pay for them, she said: “I would pay $400, $500. People are going to be like, ‘Gasp!’ Where did you get those?’ These are amazing.” Jeffrey Greenberg/UIG/Getty Looking for more style content? Click here to subscribe to the PeopleStyle Newsletter for amazing shopping discounts, can’t-live-without beauty products and more. Her reaction when she found out the real cost? Priceless. “These are actually from Payless,” the store employee said. “Shut up!” she replied with a shocked expression. “Are you serious?” RELATED PHOTOS: Get Winter Ready! 17 Stylish and Affordable Coats That Actually Look Expensive Another woman’s reaction when she found out the truth: “You’ve got to be kidding me!” “Payless has gone to great lengths to create a portfolio of fashionable and high-quality shoes, but perceptions of the brand lag far behind this,” Sara Couch, CMO, Payless, said. “The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion.” Moral of the story? You don’t need to break the bank to get stylish shoes.