July 30, 2010 10:00 PM

Kevin Mazur/WireImage

When eternally gorgeous supermodel–and wife of Rolling Stones guitarist Keith Richards–Patti Hansen saw her model daughters Alexandra and Theodora rummaging through her closest and grabbing for her hands-free bags from her Studio 54 days, she decided to launch a bag line. The result? Hung on U, a versatile line of unisex bags that come in nylon, denim, glitter, suede and pony, that are co-designed with partners Molly Madden and Debi Koppel. “For me, it really is the replacement of the fanny pack,” Hansen told PEOPLE at the Martini & Rossi Launch party in New York City on July 30. “I can ride my bike with it and take it anywhere with me. It sort of disappears.” Daughter Theodora, 25, agrees. “This is exactly what I would use,” she says. “You want your hands to be free so this is the ideal bag for me. I’ll wear it grocery shopping, to the beach or restaurants and bars. It’s so easy to wear.” And Hansen’s husband is also a huge fan. “He has his own bag and never leaves the house without it,” says Theodora. “He definitely rocks it out.” And the chic bags don’t come with a rock stars-only price, with prices starting around $35, with the company donating to a cancer charity for children to carry on the fight against cancer. Buy a Hung on U bag for yourself at hungonu.com.–Paul Chi

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