April 04, 2011 02:00 PM

Steve Mack/FilmMagic

Patricia Field is known as much for her own eclectic style (and those fiery locks) as she is for her award-winning costumes for Sex and the City, so it’s no surprise to hear what she thinks every wardrobe needs more of: fun! The costume designer tells PEOPLE, “My hint to all is, enjoy it! Don’t be too serious about it. Choose what you like — and don’t get distracted by what’s trendy or what your friends like. Express yourself and you will own it.” So, which celebrity is doing just that in Field’s trained eyes? “[Victoria Beckham] is an example of someone who owns her style. Style is like a flag. When we see red, white and blue we think America. When we see Victoria Beckham, we immediately associate her style with her. To repeat … she owns it!” Field’s latest project to help all women look and feel their best is getting involved in the U by Kotex “Ban The Bland” design project, where girls can help create and submit designs for new products between now and June 29 (three grand prize finalists will be chosen by a vote in August). And, for every design submitted on BantheBland.com, funds will be donated to Girls for a Change; plus, the winners will be flown to New York City to attend Fashion Week and work with Field on a design. Now that’s something to get excited about! —Melissa Liebling-Goldberg


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