Over 40 Percent of American Men Experimented with Their Look Last Year, Survey Finds

Of those who changed up their style, over 80% plan to keep up the new look post-pandemic

Photo: SWNS

2020 brought a lot of change — to everyday life, and apparently, to men's appearances.

A survey of 2,000 American men found 45% have experienced a bad haircut in the last year, and 57% of those hated it so much, they took drastic measures by buzzing it all off.

Forty-two percent of respondents took advantage of their time off during quarantine by experimenting with their looks, which included trying different hairstyles (61%), new clothing styles (52%) and growing out their beards (40%).

Four out of five (82%) deemed their experiments successful and said they'll keep their new makeover post-pandemic.

Commissioned by GAINSWave and conducted by OnePoll, the study also revealed two in three men had moments in their lives that made them feel insecure about themselves.

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Some insecurities that men have endured are weight gain (46%), quality of life (41%) and sexual performance (37%). Others said they felt insecure in areas such as hygiene, sexual and gender identity, and social anxiety.

In the bedroom, over a third (35%) of men struggle to get turned on, and 37% struggle to admit they're having sexual performance issues.

Aside from feeling low during sex, four in 10 revealed they compensated for their insecurities on a regular basis since 53% said their self-confidence has been at an all-time low during the lockdown.

Men recalled doing anything to feel more secure — from applying homemade acne remedies that failed, to buying new and expensive cars.

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More than half (53%) of men said they want to overcome and embrace their insecurities, but don't know where to start. In good news though, 54% have already started their journey.

Overall, 43% of men have taken the past year to reset themselves, and many have changed their diets (56%), improved their mental health (53%) and physical appearance (52%).

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