The street style star has a cool new project

If we could designate a “Love Her Outfit” MVP, it would be a tight race — but in the end, we think Olivia Palermo would come out on top. The socialite, blogger and street style queen has made leaving her house looking amazing a full-time job. And more often than not, she’s making the sidewalk her catwalk while wearing a pair of Westward Leaning sunglasses — a fact that was not lost on the company, who tapped Palermo to design a capsule collection for their site.

Credit: Courtesy Westward Leaning

Courtesy Westward Leaning

Called Olivia Palermo x Westward Leaning, the eight styles are inspired by her travels (with names like “Saint Germain” and “Palm Beach”) and sold exclusively on her website. They feature design elements like gold-coated lenses (“gold is the new tan,” Palermo informed WWD), frosted frames and sea glass accents and retail for $210, with $10 from each sale going to support ADCAM’s Masaai Project.

And according to Westward Leaning cofounder Robert Denning, Palermo has been making their styles fly off the shelves long before this collaboration. “No other person … has the kind of conversion power that Olivia has,” he said. “When Justin Bieber and Selena Gomez broke up, he left wearing the pair of sunglasses we’d gifted Selena. I thought it would lead to a huge spike in sales, but didn’t move the dial at all.”

Olivia Palermo Westward Leaning

Courtesy Westward Leaning

Palermo’s aim for the collection was to have it be “elegant, cool and not too in-your-face,” and she adds on her website that the line is “effortlessly chic and flattering to just about any ensemble, which has made this collaboration a dream.” We have a feeling we’ll be seeing these on the lady herself in Love Her Outfit before we can say “everyone looks hotter in sunglasses.”

What do you think of the collection? Which style is your favorite? Will you be shopping it?

–Alex Apatoff