The popular influencer worked with mega brands like Amazon, Sephora and more before the college cheating scam exploded

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March 15, 2019 09:00 AM
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Lori Loughlin‘s daughter, 19-year-old beauty influencer Olivia Jade, is getting heat and losing sponsorship deals, after her mom was allegedly involved in a college admissions cheating scandal.

Loughlin, 54, is among dozens charged in an alleged college admissions scam involving elite colleges and universities including Yale, Georgetown, the University of Southern California and Stanford. The mother of two and husband, Mossimo founder Mossimo Giannullia allegedly gave $500,000 to say Jade was part of the rowing team when that was not true, the indictment states. Although it is unclear whether or not Olivia, 19, was aware of her parents’ involvement, her uber-popular Instagram and YouTube blogging business appears to be taking a hit.

Thanks to her more than 1.4 million Instagram followers and 1.9 million YouTube subscribers, the USC freshman has done at least 10 sponsored Instagram posts with more than eight different brands ranging from Amazon to Sephora throughout the past 12 months. Most recently, Olivia collaborated with Sephora’s in-house beauty brand, Sephora Collection, to launch the Olivia Jade x Sephora Collection Bronze & Illuminate Palette in December 2018.

Though the palette is currently listed as “out of stock” on Sephora’s website, the product page was still available for customers to see and write reviews on. Since the cheating scandal news broke, the comments left behind by reviewers have been scathing, with many urging the brand to pull the plug on the collaboration altogether.

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“aaaand you guys haven’t cut ties with her yet because??” one commenter wrote. Another person said, “She clearly doesn’t need the money. Don’t support people who selfishly take opportunities away from those who work hard to earn them.”

Sephora heard their customers concerns, and tells PEOPLE they are cutting ties with Olivia. “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” Sephora says in a statement to PEOPLE. The makeup palette has since been removed from Sephora’s website.

Other brands Olivia works with are also starting to distance themselves from her. A 2017 HP commercial both Loughlin and Olivia starred in was visible on the beauty blogger’s Instagram earlier today, but was deleted hours after Sephora announced it ended its relationship with her. Loughlin, on the contrary, had already shut down all her social channels after the scandal broke.

“HP worked with Lori Loughlin and Olivia Jade in 2017 for a one time product campaign. HP does not currently have a relationship with either of them,” HP said in a statement to PEOPLE.

During New York Fashion Week, Olivia was a #TRESpartner with TRESemmé, but in light of the scandal, the haircare brand ended the relationship.

“TRESemmé is no longer working with Olivia Jade Giannulli. After careful review of recent events, we have decided to end our partnership with [her],” a representative from TRESemmé tells PEOPLE. 

When asked about the status of their partnership with Olivia, Boohoo tells PEOPLE, “The brand will not comment at this time.” While skincare brand Philosophy preferred to “pass on commenting,” they did note that their relationship with Olivia was a “one-time program last year, and we have no future plans” to work with her. Estée Lauder, the parent company to Too Faced and Clinique, declined to comment.

Colleen Winter, the CEO and co-founder of the online clothing retailer, Lulus, tells PEOPLE, “Lulus has not worked with Olivia Jade since August 2018 and we have no plans to do so in the future.”

The status of Olivia’s relationships with other brands she’s worked with is still unclear. Among them are Amazon Fashion, Dolce & Gabbana Beauty and Marc Jacobs Beauty.

None of the above brands have yet to reply to PEOPLE’s request for comment.

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