Oh, 'Baby'! Justin Bieber to Unleash His Signature Scent


After morphing into an action figure and adding his sparkle to nail polish, Justin Bieber is giving fans one more way to catch Bieber Fever — this time putting his own spin on scent with a debut signature fragrance. The mop-topped singer has just announced that he’ll launch My World, a unisex scent that will be produced not in bottles but instead infused into wristbands and dog tags, WWD reports. “They actually brought me a bunch of stuff to smell today,” Justin told the publication on Friday. “One of them smelled too young, too fruity. One was really good.” While the bergamot, lychee, pomegranate, cedar and musk scent is all his own, he wasn’t shy about giving props to the love-at-first-sniff scents of another pop sensation. “I actually like the Britney Spears perfume on girls. It smells good,” he said. My World will come in four designs–Icon, Energy, Tour and Web–which fans can sniff for themselves when the they launch exclusively at Walmart on Black Friday (the day after Thanksgiving) for $10 a pop. What do you think of Justin creating a fragrance? Will you try My World?–Katherine Kluznik Rentmeester

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