11 New Beauty Brands You're Going to Love
Think "green beauty" and "luxe" can't live in the same sentence? Not so: Just check out certified organic skincare brand Ogee, which features four core products — cleansing cloths, face oil, lip oil and serum — that come bottled in vibrant green-and-gold bottles to house the good-for-you-and-the-environment, plant-derived ingredients inside.
Buy It! Ogee skincare products, $16 to $65; ogee.com
YOUTH TO THE PEOPLE
Love green juice? Then you'll really love Youth To The People. The vegan skincare brand takes the superfood craze to a whole new level with its kale-, spinach- and alfalfa-packed three-piece line. Our current fave? The Age Prevention Firm and Brighten Serum, which truly gives skin that coveted "lit-from-within" glow.
Buy It! Youth To The People Products, $36 to $62; youthtothepeople.com
This Australian brand's salves are made from lanolin, a super-moisturizing ingredient made from wool wax (sounds weird, but the natives swear by it!), to help smooth dry, cracked skin on your lips, hands and pretty much anywhere else. The super-cute packaging is just a bonus!
Buy It Now! Lano Lip, Hand and Universal Creams, $15 to $27; shen-beauty.com
The hero ingredient in this plant-based skincare line is squalane (a version of the ultra-moisturizing natural oil also found in humans), which means all of of Biossance's products — from makeup-removing wipes to rose-scented oil — deliver a major hydration boost.
Buy It Now! Biossance Skincare Products, $15 to $72; biossance.com
Celebrity hairstylist Jen Atkin only launched her haircare line, Ouai, a few months ago, but thanks to the continued support of star fans (including her KarJenner clients), it's became an instant classic. And this summer, she's adding another element to the collection: hair supplements!
Buy It Now! Ouai Haircare Products, $24 to $32; theouai.com
Say goodbye to dry, itchy skin by slathering on these unscented, unisex formulas from Target's newest line, Marlowe. Made with ingredients to soothe rather than irritate, there's a product (from body lotions to scrubs) for virtually every type of skin — even the most sensitive!
Buy It Now! Marlowe. Unisex Skin and Body Products, $4.99 to $12.99; target.com
Blended with natural and organic ingredients, Ojas' skincare products are made for everyday use. Proof: The brand offers two collections, one packed with SPF and one without!
Buy It Now! Ojas Skin and Sun Products, $48 to $165; ojasskin.com
This German color cosmetics company has been an overseas staple, but it's now sold stateside in CVS, where fans can stock up on the line's highly pigmented eye, lip and cheek products without having to invest in international shipping!
Buy It Now! BeYu Cosmetics Color Cosmetics, $3.99 to $26.99; cvs.com
You're probably familiar with the term “farm-to-table” when it comes to localized food, but this Moroccan skincare line is doing you one better with its “farm-to-skin” argan- and prickly pear oil-based products, which are harvested and bottled in the same day. But this isn't your ordinary hippie-chic product — just check out that super-luxe packaging!
Buy It Now! Ormana Oils and Creams, $45 to $110; myormana.com
YOU ARE AMAZING
Upgrade your shower essentials with this brightly colored batch of cleansers and scrubs, which are all a part of this super-affordable and deliciously scented new body care line.
Buy It Now! You Are Amazing Body Products, $1.99 to $9.99; target.com
BEAUTY FOR REAL
After a major brand revamp (complete with all-new packaging!), this color cosmetics brand is starting fresh with fun, portable products perfect for your purse, including a dual-ended blush-and-bronzer stick and lip products with built–in lights for better application!
Buy It Now! Beauty For Real Cosmetics Products, $14 to $24; beautyforreal.com