March 12, 2010 02:46 PM

James Devaney/WireImage

Target’s designer collaborations always have bargain-hunting fashionistas eager to shop, and for the launch of Liberty of London’s first Target collection Naomi Watts was one of them. “I was born and raised in England and my mom’s an interior designer and was always obsessed with Liberty fabrics and textiles,” the star told PEOPLE at Wednesday’s launch. “There are dresses on the racks where I’m like ‘Oh my god.’ It brings up so much nostalgia because I know I had that dress or something in the vicinity.” So what does the long-time fan think of the iconic print house’s new collection for Target? “It’s very feminine and pretty. I think these things are very edgy and cool,” says Naomi, who sported a $25 peacock print tunic from the new line to the event. But, the one thing that the star is really loving about Target’s latest guest designer’s collection is the price! “I didn’t grow up earning the money I earn now,” admits Naomi. “But this is what’s so great about this! That merging with a place like Target makes it so accessible for everyone. It’s so affordable and I’ve been going nuts.” While at the event, Naomi stocked up on houseware, including decorative boxes, cups and plates—and little girls’ clothes! “I haven’t seen the little boys section yet. But the little girls section—I’ve got a niece who’s 9-10 months now and I’ve bought all sorts of dresses for her,” says Naomi, who has two sons of her own. Liberty of London’s collection will hit Target stores and on Sunday, March 14. Hear more from Naomi at Tell us: Are you excited to shop Liberty of London for Target? reporting by Joyce Chen

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