Naomi Osaka Named Louis Vuitton's Newest Brand Ambassador — See Her First Campaign!
"Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton," the tennis star said in a press release
One year after showing her collection in collaboration with Japanese designer Hanako Maeda and her label ADEAM during New York Fashion Week, Naomi Osaka is debuting her first-ever campaign with a luxury fashion house.
The tennis champion was announced as the newest Louis Vuitton brand ambassador on Monday. She stars in the French label's spring/summer 2021 campaign, shot by Louis Vuitton's Artistic Director of Women's Collections, Nicolas Ghesquière.
In the photos, Osaka is wearing a colorful printed dress and holding a Louis Vuitton bag embossed with the house's signature print. As a longtime fashionista, the U.S. Open winner called the campaign a "dream come true" in a press release.
"Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton," she continued, adding, "It is such an honour to work with Nicolas - he's a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me."
The tennis pro shared the news on Instagram Monday morning, revealing why it's a "full-circle moment" for her in the caption.
"Wow this is actually crazy. Honored to be @louisvuitton newest House Ambassador," she wrote. "Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it's kinda been a tradition since. Do I call this a full circle moment? Yes 🥰"
And Ghesquière, who posed alongside Osaka in one photo, felt equally honored to have cast the athlete.
"Naomi is an exceptional woman who represents her generation and is also a role model for everyone," he said in the release. "Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn't compromise on her values."