"Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton," the tennis star said in a press release

January 12, 2021 04:12 PM
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Credit: Louis Vuitton’s Artistic Director of Women’s Collections, Nicolas Ghesquière

One year after showing her collection in collaboration with Japanese designer Hanako Maeda and her label ADEAM during New York Fashion Week, Naomi Osaka is debuting her first-ever campaign with a luxury fashion house.

The tennis champion was announced as the newest Louis Vuitton brand ambassador on Monday. She stars in the French label's spring/summer 2021 campaign, shot by Louis Vuitton's Artistic Director of Women's Collections, Nicolas Ghesquière.

In the photos, Osaka is wearing a colorful printed dress and holding a Louis Vuitton bag embossed with the house's signature print. As a longtime fashionista, the U.S. Open winner called the campaign a "dream come true" in a press release.

"Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton," she continued, adding, "It is such an honour to work with Nicolas - he's a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me."

The tennis pro shared the news on Instagram Monday morning, revealing why it's a "full-circle moment" for her in the caption.

"Wow this is actually crazy. Honored to be @louisvuitton newest House Ambassador," she wrote. "Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it's kinda been a tradition since. Do I call this a full circle moment? Yes 🥰"

And Ghesquière, who posed alongside Osaka in one photo, felt equally honored to have cast the athlete.

"Naomi is an exceptional woman who represents her generation and is also a role model for everyone," he said in the release. "Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn't compromise on her values."