Yazemeenah Rossi is making waves in her latest swimsuit campaign

By Emily Kirkpatrick
March 25, 2016 08:12 PM

While models over 50 have been picking up some major fashion accolades, we spend most of our days writing about the 20-something social media-driven Supers like Kendall Jenner and Gigi Hadid. So when a campaign comes along starring a 60-year-old model with waist-length white hair, we sit up and take notice. Although hopefully one day a photo spread like Yazemeenah Rossi’s for The Dreslyn‘s second exclusive collection of swimwear with lingerie brand Land of Women will become the norm instead of just the exception. Until then, it’s worth celebrating those who so dramatically, and beautifully, subvert traditional fashion industry standards.

Courtesy The Dreslyn x Land of Women

The use of Rossi as a model is making a major splash in the swimwear industry, similar to the way Nicola Griffin did earlier this year as one of swimsuitsforall’s three stereotype-defying models featured in their new campaign inside the pages of Sports Illustrated’s Swimsuit Edition. This year the collaboration between The Dreslyn and Land of Women is done completely in an all-white color palette, exclusively featuring one-piece styles, as well as a linen cover-up, robe and pants.

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Courtesy The Dreslyn x Land of Women

“The Dreslyn was conceived as a platform to redefine femininity and sensuality on our own terms.” The Dreslyn’s CEO & Founder Brooke Taylor Corcia told People, “Land of Women shares this mission and our collaborative collection of swimwear was designed with simplicity and purity in mind, to emphasize the woman wearing the product. Yazemeenah Rossi embodies the modern, ageless confidence, intelligence and grace, making her a natural fit for this story, and we are thrilled to have had such an incredible, visceral response to this season’s message.”

Sounds like a concept we can all get behind.

What do you think of Yazemeenah’s new campaign? Sound off below!

–Emily Kirkpatrick