The swimming icon poses with gymnast Larisa Latynina, whose medal record he beat

Courtesy Louis Vuitton

Michael Phelps is making a splash in the fashion world this week: he was just named the newest face of Louis Vuitton. The Olympic swimmer — who wrapped up his athletic career last week at the London games — joins former Soviet gymnast Larisa Latynina in a striking new pictorial for the brand’s “Core Values” campaign.

According to a release, the two sports icons talked about their backgrounds, their training and “the importance of transmitting their passion to others” during their shoot. We wonder if they also talked about the fact that Phelps beat 77-year-old Latynina’s medal record when he won silver on July 31?

Photographer Annie Leibovitz captured the two while in conversation (she also snapped Phelps wearing a Speedo in a tub recently, as well). The sports stars follow in the steps of past Louis Vuitton spokesmodels Muhammad Ali, Angelina Jolie, Bono, Buzz Aldrin, Jim Lovell, Mikhail Gorbachev and Sally Ride.

–Kate Hogan