May 15, 2010 01:00 PM


What were Lost‘s Matthew Fox and Grey’s Anatomy‘s Eric Dane doing aboard a speedboat in Portofino, Italy this week? It certainly wasn’t a TV doctors’ medical conference: The stars, along with fellow Hollywood actors Cate Blanchett and Kevin Spacey, supermodel Elle Macpherson, and Portuguese soccer star Luis Figo, were shooting a new ad campaign for Swiss watchmaker IWC Schaffhausen’s latest collection. Shot by photographer Peter Lindbergh, the black-and-white ads feature the dashing cast dressed in 1950s and ’60s period wardrobe–meant to evoke the glamorous lifestyle depicted in the Italian film La Dolce Vita. Keep your eye out for the campaign, which is set to launch in 2011, and for more on IWC timepieces, visit –Marissa Patlingrao Cooley

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