Marshalls Announces Brand Will Open Its First Online Store This Year

Marshalls is making sure the assortment of products that shoppers will be able to buy online will be different from what is in stores

Marshalls store in Totowa, New Jersey
Photo: Michael Brochstein/SOPA Images/LightRocket via Getty

Discount shoppers, get ready for some exciting retail news! Customers will soon be able to go shopping at Marshalls from the comfort of their own home.

The longtime exclusively brick-and-mortar off-price retailer plans to open its first e-commerce online store later in 2019, according to The TJX Companies CEO Ernie Herrman in fourth quarter earnings conference call with investors on Wednesday. Though he did not give a specific timeline for the website’s launch, he did note they are aiming for the “back half of this year.”

But to differentiate between the two shopping experiences, Herrman says the assortment of products available online and in-store won’t be the same.

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“We look at it as complementary,” he said. Currently, Marshalls offers a variety of women’s, men’s and children’s clothing, shoes, home products, beauty products and more in its 1,000+ stores throughout the United States.

Marshalls sister retailer, TJ Maxx, launched in 2013 and also offers a different array of products online than in brick-and-mortar.

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“We have learned a lot from,” Herrman said, adding, “We really believe it drives incremental store traffic given large percentage of returns online is in stores. It is going to encourage cross-shopping. That has worked really well for us.”

In an official statement to PEOPLE, Marshalls says: “We are excited to confirm that the surprising Marshalls shopping experience our customers love will be available to shoppers online sometime later this year. We expect Marshalls e-commerce site to offer a mix of merchandise that differs from what our customers will find in our stores. When we are ready to launch the site, we will let you know!”

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