Madonna's Daughter Lourdes Leon Is the New Face of Stella McCartney's Pop Perfume

The teen joins Grimes, Kenya Kinski-Jones, and Amandla Stenberg as the designer's new muses

All week, Stella McCartney has been introducing us to her next generation of fashion muses. For her first fragrance launch in four years, the designer has unlisted four young stars, each of whom are pushing the boundaries of beauty in their own way. On her list: musician Grimes, model Kenya Kinski-Jones, actress Amandla Stenberg, and in the final reveal on Friday, Madonna‘s daughter, Lourdes “Lola” Leon.

Lourdes Leon Stella McCartney Pop

Stella McCartney Instagram

This is the 19-year-old’s first foray into fashion spotlight since launching launching the Material Girl line for Macy’s with her mom (yep, Madonna) in 2010. But this new campaign is a logical fit for the teen who has grown up knowing McCartney her entire life. In a post on her Instagram account the designer enthused, “So happy to have Lola on the POP team! Lola, who I’ve known her entire life, is at the beginning of her career as a performing artist. She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground!”

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In the first image release for the campaign, Lourdes’ naturally dark black hair has been dyed a soft lavender shade that complements the magenta shades of the Pop bottle and the pastel pink backdrop. McCartney also zoomed in on a sweet detail: Lourdes’ knuckle tattoos, which pay homage to her mom (currently in the middle of a tough custody battle over Lourdes’ half-brother Rocco) and dad (Madonna’s former trainer Carlos Leon).

The Pop fragrance campaign is meant to convey to young girls a sense of self-acceptance and self-love, showcasing a diversity of young women who are each pursuing their own artistic truths (much like Stella herself, who found fashion after growing up with a very famous musician father and photographer mother). And it doesn’t hurt that they all happen to be totally gorgeous.

What do you think of Lourdes’ new campaign? Are you excited to see what she does next?

–Emily Kirkpatrick

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