May 23, 2008 04:20 PM

Pascal Le Segretain/Getty

The annual amfAR Cinema Against AIDS benefit kicked off in the hills high above Cannes yesterday. Last year, George Clooney auctioned off a kiss for $300,000, but this year Madonna‘s alligator Chanel purse was the star of the show. The black alligator bag with a clasp studded with 334 diamonds was the actual purse she carried to the event, and that’s not all. She even gave up everything in the haute couture bag including Shu Uemura blotting paper, lip gloss — “It actually touched my lips”, Madonna noted — lip balm, a magnifying mirror, and throat lozenges. The only thing she took out was her blackberry and phone, explaining “I’m not going to give up my blackberry and phone because that’s too expensive for you.” The final winning bid? 300,000 euros — that’s over $471,000 — for AIDS research! Sorry George, looks like Madonna’s chic purse is worth more than your kiss. As Madonna joked, “That’s cheap. Everyone’s kissed George Clooney.” Check out a behind the scenes peek at the amfAR benefit, including Madonna’s auction and Sharon Stone’s welcome.
— Reporting by Courtney Rubin

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