June 29, 2011 07:00 PM

Courtesy Material Girl

Work it, Kelly! She was announced as the fresh new face of Madonna and daughter Lourdes’s juniors clothing line Material Girl in January, and now, Kelly Osbourne is rocking out in some new images from the upcoming fall 2011 campaign, called MG + NYC.
”We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the fall 2011 collection,” Madonna said in a statement accompanying the latest images. And Osbourne feels right at home working with the material mom-and-daughter duo. “I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola [a.k.a. Lourdes] who has an amazing fashion instinct,” she said. “Added to that is the fact that Madonna has been a big influence on my style over the years.” For the new campaign, photographer Brooke Nipar shot Osbourne in iconic spots throughout New York City, including Times Square, Soho and Washington Square Park. The ads serve as a follow-up to Osbourne’s spring campaign for the brand, carried exclusively at Macy’s. When the ladies weren’t busy shooting the ads, they did find some time to have a little fun: Madonna, Lourdes and Osbourne got chummy around town in some fun, behind-the-scenes photos (below). Tell us: What do you think of the latest Material Girl campaign? —Kim Peiffer

Courtesy Material Girl


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