Mad Men's Makeup Artist Reveals the Secrets of the Stars' Retro Style

M.A.C Cosmetics

If you’ve ever spent the better part of a Mad Men episode dreaming that you could look as glamorous as the show’s leading ladies, you’re in luck. The AMC period drama’s makeup department head, Lana Horochowski, is revealing precisely how she and her team transform the cast each week — and her secrets for recreating their retro style. Lana’s first on-set step was to create individual looks for each star to that reinforced her personality and identity. Curvy redhead Joan Holloway, played by, Christina Hendricks, is “always put-together, very sassy and sexy,” says Lana, who goes with a heavy eye with lots of liner and strip lashes for the star to play up her sex-appeal. The show’s classic blonde, Betty Draper (January Jones), on the other hand, has two distinct looks. “For home she is very natural, basically a sheer foundation, black eyeliner and mascara. Evening Betty goes a little thicker on the liner and a brighter lipstick, but always coordinated with her clothing.” And the secret to creating your own ’60s-inspired makeup look? “A great start would be lining the top lash line only with a gel liner like M·A·C Fluidline,” Lana says. We love this product for recreating the perfect ’60s eye.” When it comes to lips, “Replacing gloss and sheer or shimmer lipsticks with matte reds, bright pinks, and corals help create a more retro look,” she explains. Tell us: Which Mad Men star’s look would you love to channel?