July 31, 2014 06:20 PM

Actress. Singer. Spokesmodel. Guest Editor. And now: Clothing designer. Is there anything Lucy Hale can’t do? The actress, 25, had a big day Thursday, launching her first clothing collection with Hollister and fronting another “magalog” cover for Mark.

Courtesy Hollister

Hale announced her collaboration with Hollister with a series of fun, breezy shots showing her in clothes that are a perfect mix of the brand’s beachy appeal and her own laid-back, ’90s inspired style. She models pieces from the collection, which include “soft dresses, leggings, skirts and tops,” according to a press release.

Says Hale, who is kicking off the launch with a concert in Santa Monica, Calif. on Sunday, “I am so fortunate to be working with Hollister on this collaboration … It has been an unforgettable experience being able to design quality clothes that reflect a Southern California lifestyle. I wanted to create carefree outfits that effortlessly transition from a coffee run to going out.” You can shop the whole line starting Friday, Aug. 8.

Courtesy Avon

The actress also celebrated Mark’s upcoming fall collection with a smoky eye and a berry lip on the cover of the brand’s fall “magalog.” And it sounds like she’s got beauty on the brain to go with her whole new range of self-designed clothes.

“I’m all about creating a lot of different looks with a few key fashion pieces from my wardrobe,” she tells PEOPLE. “For fall, I’m drawn to trends that really make an impact, including berry hues and mixed textures!” Coveting her exact lip hue? Makeup artist Jamie Greenberg tells us she used Mark’s Gloss Gorgeous lip stain in “Lolli” and Juice Gems lip gloss in “Cherry Bomb” for lots of shine — and just like her clothing line, the whole new collection will be available at Meetmark.com on Aug. 8. Check out an exclusive behind-the-scenes image above!

Are you excited about her latest endeavors? Tell us in the comments!

–Alex Apatoff

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