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The 24-year-old previously modeled for Parade x Juicy Couture, Gypsy Sport and Stella McCartney

By Hanna Flanagan
February 16, 2021 06:05 PM
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Lourdes Leon
Credit: Brianna Capozzi

Lourdes Leon is "striking a pose" in a new fashion campaign.

Two months after fronting a Y2k-inspired ad for Juicy Couture's collaboration with underwear brand Parade, Madonna's 24-year-old daughter has landed another major modeling gig — this time, with Marc Jacobs.

Leon (whose father is fitness trainer Carlos Leon) stars in the label's Spring 2021 The Marc Jacobs campaign featuring new accessories like brightly colored tote bags, statement sneakers, logo-embossed jewelry, face masks and more.

Lourdes Leon
Credit: Brianna Capozzi
Lourdes Leon
Credit: Brianna Capozzi

"Marc has a long-storied history with Madonna and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand," the press release states.

Lourdes Leon
Credit: Brianna Capozzi
Lourdes Leon
Credit: Brianna Capozzi
Lourdes Leon
Credit: Brianna Capozzi

In the photos, Leon is sporting red hair, long red nails and her signature full brows as she models floral-print blouse, stripped socks and sparkly blue tights, among other pieces. The star embodies the label — which "celebrates eclecticism and an individualized approach to personal style" — by embracing avant-garde poses and her unshaven armpit hair.

She posted a few of the photos on Instagram on Tuesday with the caption, "#MARCMYWORDSsssssssssss TY @marcjacobs @haleywollens @briannalcapozzi @nailsbymei @tamaramcnaughton @farahomidi"

Lourdes Leon
Credit: Brianna Capozzi

Leon has previously modeled for Juicy Couture, Gypsy Sport and fronted Stella McCartney's perfume ads in 2016.

The model has always been a long proponent of showing off her body hair, just like her superstar mom. She flashed her unshaved underarms in a sweet selfie with Madonna on New Year's Day in 2018, and later rocked unshaved legs on the runway at New York Fashion Week that same year.

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Madonna Instagram

Madonna not only has supported Leon, but follows the same approach herself. In March 2014, the pop star shared a photo of herself wearing a push-up bra and lifting up one arm to reveal her armpit hair. "Long hair…… Don't Care!!!!!!
#artforfreedom #rebelheart#revolutionoflove," Madonna captioned the statement-making selfie.