Beauty Influencer Olivia Jade Says Mom Lori Loughlin Keeps Telling Her 'Less Is More'

Lori Loughlin's experience with makeup in the entertainment industry inspired her daughter, Olivia Jade, to start playing with beauty

By Briana Draguca

Published on October 5, 2017 12:46 PM

Beauty YouTuber Olivia Jade is on her way to becoming a major force in the beauty industry.

The latest proof? The 18-year-old beauty influencer — who already counts over 1 million subscribers on her OliviaJadeBeauty channel on YouTube — just landed a spot on PEOPLE’s Ones to Watch list as the Influencer to Watch. So, of course, when she showed up to celebrate her new accolade at the PEOPLE Ones To Watch Party in Los Angeles last night, she looked glowing and radiant in what she calls her “signature beauty look.”

“I love highlight,” she told PEOPLE at the bash (watch her full interview in the video clip above!). “I’m very bronzed. It’s like all I do on my YouTube channel so people might get sick of it.”

Plus, she added, “I really like playing up my cheek bones and my eyes. I have brown eyes so sometimes it can be a little bit challenging. But yeah just like big lashes, good contour, a nice highlight. It’s kind of my go-to.”

PEOPLE's Ones to Watch Party presented by Maybelline New York at NeueHouse Hollywood, Los Angeles, CA, America - 4 October 2017 — Eric Charbonneau/LeStudio

The star says that her mom, Fuller House’s Lori Loughlin, helped spark her obsession with makeup. “I think ever since I was young, my mom had her makeup professionally done for events so I would always watch makeup artists kind of sculpt her face a little bit,” she told us.

Then as any Gen Z-er would do, Jade took her passion to YouTube. “I started getting older, I found YouTube, I started looking at makeup tutorials and the rest is history,” she said. “But my page isn’t just beauty, it’s also lifestyle,” she adds, “I’m still in high school, so I’m just trying to be a relatable teenager.”

Looking for more style content? Click here to subscribe to the PeopleStyle Newsletter for amazing shopping discounts, can’t-live-without beauty products and more.

So, what was her mom’s ultimate beauty advice? “Less is more,” Jade said. “She always tells me ‘Oh you don’t need foundation. You’re so young — let your skin breathe’ and of course sunscreen. She’s so big on sunscreen.”

What do you think of Olivia Jade’s beauty tips? Sound off below!