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Along with fellow MTV reality stars Lauren Conrad and Kristin Cavallari, Lo Bosworth has been keeping busy with life after The Hills. The stylish blonde launched her own lifestyle site, TheLoDown, where she gives advice on everything from fashion and beauty to relationships and fitness – and now, she’ll add one more element to her site: an online shop! “I know that the future of the internet is all about e-comm[erce], and this is me dipping my toe in the water,” she tells PEOPLE. “It’s a brilliant opportunity for me to be able to share the stuff that I love with my readers in a more personal way. They can actually try out the stuff I’m writing about.” In a sneak preview, Lo dishes on some of her favorite products that fans can now easily scoop up in her OpenSky shop, including Stila’s One Step Makeup Prime Color in Bronze Babe ($22), “gives you the perfect glow,” and OM’s Perfume Square Pendant in gold ($75). “I love shopping online,” Lo tells PEOPLE. “For me it’s all about convenience and being able to toy over buying whatever it is that I’m eyeing for as long as I like.” Fans of Lo can look forward to 2011, when she releases her book,The Lo-Down, and makes a return to television “to share what I talk about on my website with a much larger audience.” – Hana Choi