People.com Lifestyle Style Lisa Loeb's Eyewear Line: A Clear Vision By Kate Hogan Kate Hogan Instagram Twitter Kate Hogan is Director of Digital Specials and Features at PEOPLE. In her 14 years at the brand, she has covered everything from pets and babies to style and Sexiest Man Alive, interviewing celebrities including Céline Dion, Carrie Underwood, Jennifer Hudson and Chris Evans. Currently, she oversees the creation of photo galleries that complement breaking news and major PEOPLE moments like The Beautiful Issue and 100 Reasons to Love America. She has offered expert celebrity commentary on Good Morning America and Access Hollywood. Before joining PEOPLE in 2008, Kate was an editorial assistant at Morris Visitor Publications. She graduated from the University of Wisconsin-Madison with a Bachelor's degree in journalism and mass communication and resides outside of Chicago with her husband and three kids. People Editorial Guidelines Published on April 26, 2011 05:30 PM Share Tweet Pin Email Janet Mayer/PR Photos “I was always recognized by my glasses,” says Lisa Loeb. “I liked to find glasses that were a little bit different, where the shape was different and the color was different.” Her love of totally fun frames led the singer — and mom-to-be — to launch her own line, Lisa Loeb Eyewear, in 2009. Now thriving, the collection includes a wide variety of styles inspired (and modeled!) by Loeb herself. She tells PEOPLE that her favorites include the rectangular “Everyday” and wider “Hello Lisa” — “those are the closest to my signature cat-eye style,” she explains — and that shoppers enjoy the Ray Ban-esque “Sandalwood” and whimsical “Wishing Heart” frames. “Most of them have some kind of lift … it lifts your face and lifts your eyes, which I think is important for women wearing glasses,” she explains. Loeb, who’s worn glasses since high school and prefers them to contacts, says it’s most important that her customers feel comfortable and look good in their glasses. “When people feel confident, I feel like they are more themselves,” she shares. And so far, it seems to be working. “People always tell me that when I wear glasses … they’re excited to wear them, instead of being embarrassed that they have to wear them,” she says. “And that’s important to me.” —Reporting by Dahvi Shira SEE MORE SWEET ACCESSORIES IN ‘SPRING’S MOST SIZZLING STAR TRENDS’