Even those who have never seen a single episode of Lena Dunham‘s hit show Girls likely know that the series is infamous for regularly featuring it’s creator and lead actress totally in the buff. So while seeing Dunham’s naked body isn’t exactly an unprecedented event (she also regularly features herself in various states of undress on her Instagram), now she’s lending her bare form to a very different medium, posing alongside Girls co-star and BFF Jemima Kirke as a part of a new, very body positive, un-retouched underwear campaign.
The campaign is for New Zealand-based brand, Lonely, which makes underwear for women “who wear lingerie as a love letter to themselves.” As an extension of their brand, the line’s founder Helene Morris started the Lonely Girls Project, an ongoing series that, “features candid portraits of inspiring women in their natural environments wearing Lonely in their own way.” For their latest installment in this series, the brand decided to feature Lena Dunham and Jemima Kirke who were shot casually hanging out in an NYC bathroom by Zara Mirkin and Harry Were.
In the photo, Lena wears the Penny bra and underwear set, a lacy matching pair in seafoam green featuring a criss cross ribbon detailing at the waist and across the plunging V-neckline, while Jemima frees the nipple in the Bonnie sheer pastel purple set with lace detailing around the bust and waist. Both women finished off heir boudoir-ready look with a sultry swipe of red lipstick.
According to a statement about the new campaign, “Lonely aspires to showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media. Instead of being objectified, the women who participate in these campaigns – in this case, Lena and Jemima – are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated. The brand also never retouches a single image.”
And who needs photoshop when both women look totally at-home and natural in their new lingerie sets? After all, there’s nothing sexier than being comfortable in your own skin.
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