People.com Lifestyle Style Law Roach on Zendaya's 'Fearless' Style: 'She Puts Everything Into It' Zendaya's longtime image architect Law Roach opens up about the actress' "unexpected" and "constantly evolving" style By Kaitlyn Frey Kaitlyn Frey Instagram Twitter Assistant Style & Beauty Editor, PEOPLE People Editorial Guidelines and Jackie Fields Jackie Fields Instagram Jackie Fields is the Deputy Beauty Director at PEOPLE. A Tufts University and Parsons School of Design alum, she joined the brand as an editorial assistant in 2005 and has previously held the titles of reporter, writer-reporter, writer, editor, and senior editor. In 2009, she reported the magazine's first BeautyWatch page. During the last 12 years, she has focused almost entirely on beauty – specifically celebrity and market trends. Jackie most enjoys heading up the brand's annual drugstore Beauty Awards. When she is not reporting, writing, and editing content, she is testing fragrances, lipsticks, and products for 4c hair or catering to her beloved English Bulldog, Bowie. People Editorial Guidelines Published on September 15, 2021 12:00 PM Share Tweet Pin Email Photo: Getty (3) No matter the event, Zendaya has continued to out-do herself on the red carpet this year. Whether she went for plunging necklines, sky-high slits or sexy cutouts, the Euphoria star's "wow" factor has been at its all-time high. "She's a woman now so we've been doing a little more skin and sexy," says Zendaya's longtime image architect Law Roach in PEOPLE's 2021 Style Issue on newsstands Friday. "We like to create aspirational looks that people will talk about for a while." When it comes to styling an unforgettable red carpet moment, Zendaya puts all her trust into Roach's hands. "We have such a relationship that there's no fear when it comes to fashion. There's nothing she won't try. She's fearless," Roach says. "She has this really beautiful talent of going on the carpet and evoking whatever story we created in the background." Zendaya at the premiere of Space Jam: A New Legacy. Axelle/Bauer-Griffin/FilmMagic Since Roach and Zendaya have developed such a close relationship over the years, he has "a lot of freedom with what she wears" — whether it be a vintage Versace dress once worn by Beyoncé or a torso-baring Alaïa two-piece. Zendaya Treated Herself to a Bulgari Yellow Diamond Ring: 'I Do Get a Little Employee Discount' "All my looks have to tell a story. We create that narrative. There has to be something more than just a pretty dress. Zendaya's always been my partner in going out to the event and telling a story without even opening her mouth. She puts everything into it," Roach says. Daniele Venturelli/WireImage However, Roach makes it clear that there's not one thing that defines Zendaya's style aesthetic. "I think Zendaya doesn't have a 'look.' When I was building her blueprint, that was one of the things I wanted to make sure of," he says. For more on the PEOPLE's Best Dressed Stars of 2021 and other top stories, listen below to our daily podcast PEOPLE Every Day. Wherever she steps out, a fashion spectacle is sure to follow. But don't be surprised to see Zendaya continue to change things up, says Roach. "Her looks are so unexpected and she's constantly evolving. She's really talented in that way," he says. "There's no one thing that defines Zendaya."