By StyleWatch
Updated February 10, 2010 06:46 PM

Courtesy M.A.C

Lady Gaga and Cyndi Lauper are joining forces as the dual faces of M.A.C. Cosmetics’ newest Viva Glam campaign: From Our Lips. Every cent of the $14 sale price of Viva Glam lipsticks and lipglasses bearing the pair’s respective signatures will help the M.A.C AIDS Fund, which has already raised over $150 million to fight the disease, to create model programs that address women living with HIV/AIDS. So why this dynamic duo? “We have one artist that hit the music industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another that is explosively popular with young people today,” explains John Demsey, Group President, Estee Lauder Companies and Chairman, M·A·C AIDS Fund. And Lauper affirms that the charity hits close to home: “I lost a lot of dear friends to AIDS before we even knew what it was,” she says. “I’m not a politician. I am just a mom who happens to have the benefit of being famous and can bring attention to something that is wrong and needs to be righted.” For Lady Gaga, it’s all about bringing awareness to her fans. “This is an important message to relay to the younger generation,” she says. The lipsticks themselves don’t disappoint: Lauper describes hers as “A really fabulous red…and it’s called Cyndi. How cool is that?” While Gaga says, “My new Viva Glam lipstick colour is amazing. It’s a bluish pink, great for everyday. It’s a little bit ‘80s, which is very me.” Shop to get “Glam” and give back. And check out Lady Gaga and Cyndi below talking about their new roles on this morning’s Good Morning America. –Katherine Kluznik Rentmeester [brightcoveplayer 65920632001]