The reality star plugged her latest product from Kylie Cosmetics as consumers say they've received empty boxes

Credit: Kylie Jenner/Instagram

Kylie Jenner is an innovator. It’s not just any 18-year-old who can revolutionize the direct-to-consumer beauty industry with just a string of selfies and a few 10-second Snapchats. In fact, the reality star’s tactics have been so successful she’s pioneered her lip kit-based cosmetics company from a passion product to a full-blown empire, regularly selling out of everything online and even opening her own stand-alone stores, complete with screaming fans waiting overnight in lines around the block. So for her latest foray into the world of highlighters, or “Kylighters” as she’s dubbed them, it seems only natural that she would find a new way to promote them via social media, specifically by donning a neon ensemble from Chanel.

The makeup entrepreneur took a page out of her sister Kourtney’s book, posting three photos in a row (or a triplegram in KarJenner speak) featuring a neon green mesh track jacket and matching short shorts with white contrast paneling at the waist and wrists paired with a white spaghetti strap crop top-meets-sports bra by Naked Wardrobe, stud diamond earrings, and long pastel pink nails. Kylie captioned the center shot, “Kylight ✔️” implying what we all should have known from the start, this entire day-glow ensemble is really just an elaborate ploy to remind us that her new highlighting compacts are out and available now on her website.

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But it seems not everyone is as thrilled with Kylie’s latest cosmetics launch as the reality star herself.

After her latest launch sold out in less than three minutes, some of the first fans to receive the Kylighter are complaining that it arrived without containing any actual product. Instead of receiving the much-awaited $22 highlighter, customers are posting images on social media of the empty compacts they received instead.

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While the youngest Jenner has yet to address the veracity of these claims or offer any type of explanation, her company has already reached out to some of its more high-profile purchasers apologizing and offering a replacement. Either way, we’ll just have to wait until Kylie’s next triplegram ensemble to gain more invaluable insights into her mind state.

What do you think of Kylie’s latest neon apparel? Did you buy a Kylighter? Will you? Sound off below!