You're going to want to get your hands on Kylie's latest lip kit hue for all your Valentine's Day festivities.

By Emily Kirkpatrick
Updated February 02, 2016 02:20 PM

Kylie Jenner knows she’s her own best promoter, what with her millions of social media fans watching her every Insta and Shapchatted move and the paparazzi and her reality show catching all the rest. So, of course, in preparation for the launch of her latest, highly sought after lip kit colors, Kylie has been wearing her new Valentine’s Day collection everywhere.

And as if it weren’t attention-getting enough that she was wearing (gasp) non-brown lipstick for the first time in ages, she really drove the message home in revealing outfits perfectly matched to her crimson pout.

Kylie Jenner Valentine's Day Lip Kit Red Dress Latex

Kylie Jenner Snapchat

Last night, the 18-year-old painted the town red in a strapless red latex number featuring a black stripe at the waist and down the sides (that looks like it could have been borrowed from her big sis Kim’s closet), accessorized with a simple pair of black pumps and that infuriatingly obstinate Cartier Love bracelet. The dress showed off King Kylie’s famous figure and coordinated with her newest lip kit shade, naturally.

Related Video: Forget the Kylie Jenner Challenge, Here’s How You Really Get the Perfect Pout

Earlier in the evening, Kylie gave us some after-hours Valentine’s Day vibes, posting this lingerie-clad shot to her Instagram and showing that her lip kit really is designed to be worn day to night. She also inadvertently added some date night pressure to your life: It’s not enough that your undies have to match, but now your lipstick has to coordinate too?!

What do you think of Kylie Jenner’s latest lip kit color? Will you buy one? Which of her red outfits was your favorite?

–Emily Kirkpatrick