We’ve been seeing a lot of Kylie Jenner working in the lab lately — and now we know why. Kylie Cosmetics fans, get your refresh buttons ready — the beauty mogul in the making is adding a new category of lip products to her legendary makeup collection, and it’s so major that she just released a music video to announce the product. Drumroll please…
King Kylie is introducing lip glosses! And judging by the video debut, it’s definitely poppin’.
In what might be the most dramatic (and confusing) (and diva-inspired) music video we’ve ever watched, Kylie drives down a dirt road in her Rolls Royce and Louis Vuitton head scarf. When she arrives at her destination, she whips out her latest launch — a baby pink lip gloss. In fact it’s so new, that the factory proof sticker is still wrapped around the base. After her pout is prepped, she cues her friends, via a “gametime” text, to stage a major raid (there’s cash and punching involved). The crew, or krew, flees with the cash, and we’re left to wonder what’s to come.
And as we predicted, the three shades will be called “Like” (light brown), “Literally” (mauve-y beige), and “So Cute” (pale pink) — each of the phrases that pop up on the screen throughout the video.
Before the video went live, the star hinted at something big, with an a glossy-lipped mug shot captioned “4/1” — meaning that her new launches may be available as early as Friday … or else she’s just throwing one big April Fool’s joke, and just hired a Grammy-winning music video director Colin Tilley, to help her pull off the prank!
Either way, we’ll gladly watch this video on repeat. Stay tuned for further observations …
What do you think of her upcoming launch? Are you hoping to nab a Kylie lip gloss. Sound off below.
— Jillian Ruffo